2024
Parallel
Brand Design, Website Design
Overview
Parallel is a web3-native AI platform enabling users to build and manage virtual alter egos through AI-powered tools. Bridging talent, curation, and decentralized tech, they position themselves at the frontier of identity in the metaverse.
Approach
We partnered with Parallel to help visualize and shape their core product experience—one that feels futuristic yet grounded. Inspired by the duality in their branding, our design centered on reflective materials, soft lighting, and dimensional glass-like forms to represent the idea of a digital mirror. The interface was intentionally minimal and spacious, keeping focus on the user’s evolving identity.
The full visual language; logos, 3D assets, motion and full-stack development was made in-house with a clean, high-end aesthetic. Every detail was made to reflect Parallel's focus on identity, personal control, and the strange, dreamlike feeling that comes with building a digital version of yourself.
